Kiva Tests Microfinance Matching
April 15, 2009 1 Comment
Kiva continues to innovate in its methods of fundraising for both donations and loan capital. The newest feature is a matching program that allows current lenders to pair up with new lenders. Essentially, current lenders allocate a certain amount of their loan capital to be disbursed by new lenders. The idea is to give new borrowers a sense of greater impact, while addressing one of the key dilemmas of the Kiva site: dormant capital in current lenders’ accounts.
For those interested in learning more, and possibly commenting on the beta version of the new feature, please view the Slideshare presentation.
News and Commentary
This is great. This exact structure was very successful for the Obama campaign in building a sense of community and that the donor was actually part of a movement.